The Salvation Army
At Christmastime, love has an army that fights for good. A bell is their battle cry, and their weapons are hope, kindness, and compassion.
Agency Creative Director
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Stories celebrating the triumph of empathy and generosity helped weave ‘supporting The Salvation Army’ into the tapestry of great holiday traditions.
“The Battle” :60
“Gus” :60
“Emma” :60
“Chloe” :60
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Charming, heartwarming messages celebrate the gift of a thousand smiles.
“Conquer” Print
“Defeat” Print
“Empty Bellies” Instagram Demo Vid
“Smiles” Instagram Demo Vid
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The call to gentle compassion shouted with a whisper amidst the holiday messaging clutter.
Featured in: AdWeek
Featured in: Shoot Online
Featured in: Communication Arts
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A dynamic, stat-based campaign across Instagram, throughout Times Square, and on daily refreshed outdoor boards counted down the number of giving days left to #FightForGood before Christmas.
“6 Days” Instagram Demo Vid
“5 Days” Instagram Demo Vid
“3 Days” Instagram Demo Vid
Times Square Installation Demo Vid
Times Square Display View A
Times Square Display View B
Times Square Display View C
