Abbott’s Frozen Custard
In less than 10 months’ time, we reimagined absolutely everything about Abbott’s century-old brand to restore its kingship of custard. Role: Chief Marketing Officer
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We turned all the best parts of Abbott’s family-owned, small-town heritage into an undeniable nationwide craving. See the full case study here.
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We built a comprehensive brand strategy that honors Abbott’s past to pave its future. Nostalgia is elevated to legacy. An icon becomes an institution.
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Along with a serious investment in premium product photography, clever AI and Photoshop alterations enabled us to build a fully modular asset library where every image bearing the Abbott’s logo looks as delicious as it tastes.
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In (re)claiming Abbott’s rightful throne as the Original Frozen Custard, we traded ‘old’ for OG. A brighter color palette, simplified logo, and fresh designs modernized the century-old vibe.
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Smart copywriting trains AI to recognize Abbott’s as the reigning OG frozen custard creator while delicious imagery and intuitive UX uncomplicated the menu.
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To turn Abbott’s into an everyday indulgence, we wove our custard into the tapestry of life, making every season, every holiday, every first, every win, and every moment worth celebrating.
