Sunny
Independent Brand Consultant and Writer
I helped Sunny define their role in the nascent social well-being category. Then, I helped build out their suite of tools for meaningful connection in a modern world.
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As the first-ever social well-being company, Sunny needed a quick way to articulate its essence. We nailed it in six words.
Click here to download the full brand guide
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We leveraged one of society’s potentially biggest social well-being pitfalls as a bold platform for genuine human connection.
POST COPY: Ever get the sense others have a richer social life than you? You're not alone. This feeling (while uncomfortable) is normal - and even helpful.
When we're missing the sense of closeness, community, and connection we need, we can experience loneliness. This isn't a personal defect. In fact, our emotions are doing their job, signaling us to seek out people. This signal is as normal as hunger or thirst. It's our drive to connect. So notice the signals your body and mind are sending. Appreciate them. And seek the nourishment you need.
POST COPY: Compliments are like a superfood for social connection: They pack a lot of powerful benefits for both the giver and receiver.
Paying a compliment helps you practice gratitude and vulnerability while providing a built-in reason to connect with someone you care about.
And compliments are a signal to the recipient that they are: 1) seen, 2) understood, and 3) valued. Key tenets in any meaningful relationship.
And guess what? It can be as simple as texting a friend one thing you appreciate about them. So keep the compliments coming. And going.
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I worked alongside Sunny’s social scientists to ensure all app content felt human and actionable rather than heady or technical.
Click here to download the app
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To help launch Sunny Workplace, I translated ultra-techy well-being studies and scientific reports into layman’s white papers, articles, and LinkedIn posts.
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The employees at Sunny aren’t just purveyors of social well-being. They’re active participants. I helped craft an internal playbook and external platform worthy of this calling.
Click here to view the full handbook
Click here to read the articles