Hardee’s
Independent Brand Consultant and Writer
When CKE chose to consciously uncouple Hardee’s from Carl’s Junior, I helped reinvent the goodness of the Hardee’s brand: by hand, from scratch, with love.
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For almost two years, I wrote and oversaw the production of every Hardee’s TV and Radio spot - from briefing to final delivery. I also wrote all the social copy, contributed to marketing window thematics, and worked directly with the client to launch everything from new menu items to fresh influencer partnerships.
“Legacy” :30 Video
“Rise” :30 TV
“Tender Lovin” :30 TV
“Moms” :30 TV
“Real (Featuring Thomas Rhett)” :30 TV
“Sweet Spot” :30 TV
“Hardee’s Country” :30 TV
“Unwrap” :30 TV
“Asked” :15 TV
“Summertime” :15 TV
“Few” :15 TV
“The Difference” :15 Video
