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Sunny - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/f457263b-b9dd-4de0-a4d1-53225d2a04dc/Screenshot+2025-12-01+at+10.41.32%E2%80%AFAM.png Nonprofit - Sunny - Make it stand out POST COPY: Compliments are like a superfood for social connection: They pack a lot of powerful benefits for both the giver and receiver. 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You're not alone. This feeling (while uncomfortable) is normal - and even helpful. When we're missing the sense of closeness, community, and connection we need, we can experience loneliness. This isn't a personal defect. In fact, our emotions are doing their job, signaling us to seek out people. This signal is as normal as hunger or thirst. It's our drive to connect. So notice the signals your body and mind are sending. Appreciate them. 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TSA: Annual Report - Featured Report Content https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1706722197800-9CNAG3DZVCD2W55HB72E/Screen+Shot+2024-01-31+at+11.28.40+AM.png Nonprofit - TSA: Annual Report - Featured Report Content https://www.tarakirkrobinson.com/nonprofit/wsj monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097773672-R23PYZ5376NG03AG5K33/WSJ_CustomContent_Hero.001.jpeg Nonprofit - TSA X WSJ https://www.tarakirkrobinson.com/nonprofit/tsabrandstandards-frxwl monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097881993-K1ELC8IL4NUC6NGCDSF4/SAL19_Brand+Standards+2019_05_21_19_Page_1.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097881998-OU88OX8P9ECYY0NVZ5WI/SAL19_Brand+Standards+2019_05_21_19_Page_2.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097882008-AM377W8FAMWME72KNNUR/SAL19_Brand+Standards+2019_05_21_19_Page_3.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097881989-VYKIKIYVXVBKFPD5LO0Z/SAL19_Brand+Standards+2019_05_21_19_Page_4.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097882019-UFHHEH677OO00P8S645M/SAL19_Brand+Standards+2019_05_21_19_Page_5.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097882014-W0ATTRIHR9PCX9W03B87/SAL19_Brand+Standards+2019_05_21_19_Page_6.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097882003-W8B6EE6X3MIDCH0RFPS1/SAL19_Brand+Standards+2019_05_21_19_Page_7.jpg Nonprofit - TSA: Brand https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097882025-4RA3NMU9ETHJHNX2PZ1R/SAL19_Brand+Standards+2019_05_21_19_Page_8.jpg Nonprofit - TSA: Brand https://www.tarakirkrobinson.com/nonprofit/slvationarmyredkettle-ct2aw monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888254-YSZ1USSSYKQGBYHLYWS0/SAL_Holiday_728x90_F2_Hunger_v1_5.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888247-CTK4QH8RK4DK5TX807T4/SAL_Holiday_728x90_F2_Hunger_v2_1.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888259-ONVMDZGVNU3ROP2CE11H/SAL_Holiday_728x90_F2_Hunger_v2_2.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888267-TA8WFAZF5ANYFBG2FGFH/SAL_Holiday_728x90_F2_Hunger_v2_3.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888234-R7BAUAC13DWZRU574R4P/SAR160049%2BBlanket%2BTRG%2BShow%2B1920x1080%255B2%255D.jpg Nonprofit - TSA: Red Kettle Newspaper Spread https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888284-ZB6D9DF2ILPUCJL85NIS/SAL_Holiday_728x90_F2_Christmas_v1_5.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888289-PIPHDHCPKZAKUXX7ZU2I/SAL_Holiday_728x90_F2_Christmas_v2_1.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888301-6HUQYO9WKOTX08WFWGZS/SAL_Holiday_728x90_F2_Christmas_v2_2.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888295-1R5V9AJC2GUHG9DFNNUJ/SAL_Holiday_728x90_F2_Christmas_v2_3.jpg Nonprofit - TSA: Red Kettle https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097888315-41USW4JL4CQ9RN9LVZ9A/image-asset.jpeg Nonprofit - TSA: Red Kettle Recruitment Poster https://www.tarakirkrobinson.com/nonprofit/salvationarmyprogramadvertising-trrm9 monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924847-IRSCLHE9GOYULGZ1G4L6/image-asset.png Nonprofit - TSA: Recruitment City Bus King https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924844-WS7WZJVDEC0NCK7EJZ02/image-asset.png Nonprofit - TSA: Recruitment Bus Interior Signage Many homeless people sleep in buses to stay warm and dry. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924849-SGCXIIW6I0FZ3HRYMPBE/image-asset.png Nonprofit - TSA: Recruitment Bus Shelter https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924866-O1VJETYH7YKW14TUQQLA/image-asset.jpeg Nonprofit - TSA: Recruitment Convenience Store Poster https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924870-OHYFXO8UBNV7RAJ3BVIJ/image-asset.jpeg Nonprofit - TSA: Recruitment Convenience Store Poster https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924851-0J24VMENPAMJFKKTK0G9/Screen+Shot+2016-07-20+at+7.48.29+PM.png Nonprofit - TSA: Recruitment Interior Restroom Door Signage Abused women are often afraid to seek help, so we spoke to them in a place we knew their abuser would never see. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924832-YOYHLKE1FJM3HUX0R7HF/image-asset.jpeg Nonprofit - TSA: Recruitment Subway Exit Messaging Those without shelter often spend the nighttime hours in subway stations or on the train. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924839-H9NH4FWT3FN3MNB3J7H2/image-asset.jpeg Nonprofit - TSA: Recruitment "Homeless Row" Signage https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924854-ZXSH7PJNX8KPRDI8UHLN/BathroomDoor.jpg Nonprofit - TSA: Recruitment Interior Restroom Door Signage Trafficking victims are almost never away form their handlers, so we leveraged the privacy of bathroom stalls to give them the information they need to break away for good. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924834-DV07YK8EY7ZFXS0L423R/image-asset.jpeg Nonprofit - TSA: Recruitment Newspaper Ad In the winter months, newspapers double as blankets and insulation for those living on the street. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924836-5M4I7Z27576I4WPCOLIS/image-asset.jpeg Nonprofit - TSA: Recruitment Warming Station https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924829-E6694XGVYU83MY5JUSDZ/image-asset.jpeg Nonprofit - TSA: Recruitment Wild Postings Real-time maps gave on-foot directions to the nearest Salvation Army. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924860-OH6Q9B5CBMLD0K5ESJKW/image-asset.png Nonprofit - TSA: Recruitment School Lunch Partnership Kids are often embarassed to tell teachers that they don't have enough to eat. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924841-RSB3V097XBZV6XTH4SV8/image-asset.jpeg Nonprofit - TSA: Recruitment Shopping Cart Signage Many families living in poverty can only afford food OR rent. Not both. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924864-93BYCAOBNMTWSRVQJGRB/image-asset.jpeg Nonprofit - TSA: Recruitment Convenience Store Poster https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097924857-T52KQK023DX6EV8FOD4Q/image-asset.jpeg Nonprofit - TSA: Recruitment Day-Old Fruit Stickers Covert messaging in an unexpected place offered hope and help to women suffering from domestic abuse. https://www.tarakirkrobinson.com/nonprofit/arc-xyc82 monthly 0.5 2025-11-25 https://www.tarakirkrobinson.com/nonprofit/the-salvation-army-eds-rp5re monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097786130-LBAXAJ9ULHOJK9ZBMWHG/image-asset.jpeg Nonprofit - TSA: Relief Times Square Takeover https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097786133-HPMI45I7WT4G8VV7YSQR/image-asset.jpeg Nonprofit - TSA: Relief Times Square Takeover https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097786140-1FUY4UBMQ2NA65HCWKR7/image-asset.jpeg Nonprofit - TSA: Relief The Wall Street Journal Print https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097786137-Q3GBN9UI0PX1GR0NSBUC/image-asset.jpeg Nonprofit - TSA: Relief USA Today Print https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097786143-E17N0WMCV0MYTFXDX7ID/image-asset.jpeg Nonprofit - TSA: Relief Donor Database Email https://www.tarakirkrobinson.com/nonprofit/25-difference-w7rpn monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097847640-Y00227MJ3KS1JB8KSFCP/STATIC-social-2-copy_905.png Nonprofit - TSA: $25 Difference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097847608-4GTK583TQEP0DCXGKK3L/SAR-SPRING-4-7%5B3%5D_Page_19.jpg Nonprofit - TSA: $25 Difference - Make it stand out Wall Street Journal Print Ad https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097847635-3YC8RRVDV65HTI3JWLUD/SAR-SPRING-4-7%5B3%5D_Page_18.jpg Nonprofit - TSA: $25 Difference - Make it stand out SalvationArmyUSA.org Landing Page Takeover https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097847619-1YQR7H3Q68R95BVOIKT0/Doc3.jpg Nonprofit - TSA: $25 Difference - Make it stand out Wall Street Journal Branded Content Partnership Launch Article https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097847626-GCVIMBIZBQ67K5D2XTM1/SAR-SPRING-4-7%255B3%255D_Page_06.jpg Nonprofit - TSA: $25 Difference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097847605-6LF00K0MQRPJ8AY6SR1X/SAR-SPRING-4-7%5B3%5D_Page_04.jpg Nonprofit - TSA: $25 Difference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tarakirkrobinson.com/nonprofit/the-salvation-army-people-v-life-28wj4 monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780131-MUBC1NUD97WO4UXBPVPR/New+York+Times+Print Nonprofit - TSA: People v. Life The Wall Street Journal Print https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780139-K3EJVJ5DP0RS0T2SK7MO/Dad.png Nonprofit - TSA: People v. Life https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780128-ZN43DE4FNMPIV4LKKXUT/unemployed.jpg Nonprofit - TSA: People v. Life “Unemployed” Outdoor https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780160-V5MHX0HGY6GQTL6GTCLU/evic.png Nonprofit - TSA: People v. Life - "Eviction" Digital Display https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780170-OORLE3QO80SFGADGGOL4/overdue+.png Nonprofit - TSA: People v. Life - "Rent" Digital Display https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780155-HU4495625SK0PSLP3XSD/grumbling.png Nonprofit - TSA: People v. Life - "Lunch" Digital Display https://images.squarespace-cdn.com/content/v1/65462c8f20a0515e09d68dec/1699097780165-U4G2WKRNMQCOT1Q2QRON/groceries+for+kids.png Nonprofit - TSA: People v. 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Sunny - Make it stand out POST COPY: Ever get the sense others have a richer social life than you? You're not alone. This feeling (while uncomfortable) is normal - and even helpful. When we're missing the sense of closeness, community, and connection we need, we can experience loneliness. This isn't a personal defect. In fact, our emotions are doing their job, signaling us to seek out people. This signal is as normal as hunger or thirst. It's our drive to connect. So notice the signals your body and mind are sending. Appreciate them. 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