The Microsoft Store is the international shopping destination for all things Microsoft. To sell everything from rom Xbox, to movie rentals and tablets to laptops. We work tirelessly to connect with users in the universal language of social media: nonsense.

Nobody can resist a scandal, so we seeded fake news rumors encouraging shoppers to conduct their own in-store investigations (aka
”drive in-store traffic”)

We created a highly likable weirdo conspiracy theorist dedicated to revealing the truth behind Lidl’s suspiciously low-priced groceries.

In the ever-changing world of retail, supply chain shortages and vacillating price points make it difficult to produce anything advance. Using our “Lidl Lair,” we perpetuated the low price conspiracies via a modular video format that would allow us to drop in all the details, no matter how last minute.

The new kid on the block of low-priced grocers needed a major point of difference. We delivered in a highly buzzworthy way.