Tennessee Tourism
Planning a kid-friendly trip is hard. Ergo, The Tennessee Playcation: curated itineraries in a catalog of shoppable joy.
Agency Creative Director
-
This activity book-meets-travel guide invites kids to (literally) build their own adventures. The actual toys for sale serve as a preview for the destinations awaiting families in Tennessee.
“Build Your Family’s Next Big Adventure” Intro Vid
-
To give kids a tangible form of vacation anticipation, we partnered with Mini Block to create toy versions of Tennessee’s most exciting destinations.
-
Kid-approved locations throughout the state make Tennessee an irresistible choice for moms and dads.
-
Every catalog adventure links to a digital counterpart with all the details parents need to book the trip.
