National Donut Day
Usually, social media documents real life in a virtual world. But on the sweetest day of the year, the virtual world determined what was made in real life.
Agency Creative Director
-
The Salvation Army actually invented Donut Day. Here’s how we helped them reclaim their naming rights.
Design Your Own (Virtual) Donut Snapchat Case Study
-
We took the impact of National Donut Day worldwide by inviting people to submit virtual designs that became real-life donut decorations.
Virtual-Turned-Actual Snapchat Stunt
-
We united two iconic images - The Salvation Army Red Kettle and the beloved sprinkled donut - to remind people of The Salvation Army’s essential role in the holiday.
-
We provided local bakeries with boxes designed to educate donut-lovers on The Salvation Army’s role in National Donut Day - and its pivotal role in the community at large.
Donut History Local Bakery Box
Donut History Local Bakery Box - Interior View
Donut Impact Local Bakery Box
Donut History Local Bakery Box Interior View