In a social campaign, contest, and BlogHer event dedicated to making make-up fun, Wendi McLendon-Covey rallied women to rise up against the snooty beauty industry with tales of primping terror.

Beauty LOLs Campaign Case Study

Seeding submissions was easy as sharing some of our own long-held beauty questions and confessions.

A safe place to share beauty blunders for the chance to win an ULTA Beauty me spree.

Website - Home Page (Copy)

Website - Enter Page (Copy)

Website - Submissions (Copy)

Website - Q&A (Copy)

We wrote stand-up and stories for McLendon-Covey to deliver with her signature wit.

BlogHer Live Performance Highlights

ULTA's Beauty Fixes Web Video

"Oops Moments" Pre-Roll

Beauty LOLs Social Activation

Digital Display Units