Abbott's Frozen Custard

As one of the oldest and most beloved custard makers in the world, Abbott’s Frozen Custard isn’t just a scoop shop. It’s an American institution, founded in 1902. Made fresh onsite daily and slow-churned in small-batches, this supremely rich and decadent dessert elevates ice cream to an entirely new level.

But unless you’re a native Rochesterian, a Florida retiree, or a relative of someone on the East Coast, you wouldn’t know that.

Until now. 

Nobody can resist a scandal, so we seeded fake news rumors encouraging shoppers to conduct their own in-store investigations (aka
”drive in-store traffic”)

We created a highly likable weirdo conspiracy theorist dedicated to revealing the truth behind Lidl’s suspiciously low-priced groceries.

In the ever-changing world of retail, supply chain shortages and vacillating price points make it difficult to produce anything advance. Using our “Lidl Lair,” we perpetuated the low price conspiracies via a modular video format that would allow us to drop in all the details, no matter how last minute.

The new kid on the block of low-priced grocers needed a major point of difference. We delivered in a highly buzzworthy way.